Lauren Bath is a chef turned photographer thanks to her early success on top photo sharing site Instagram. Quitting her job in early 2013, Lauren launched full force into a career in the tourism industry, effectively becoming Australia’s first professional “instagrammer”.
Since then Lauren has diversified into other social media platforms, as well as travel writing, and has also become involved with project management and education. With a passion for tourism and a hands on approach to social media Lauren has grown her online community to upwards of three quarters of a million followers.
Lauren’s approach to photography is to tell the story of a destination or brand through a series of images; the people, animals, details and landscapes. This combination of content is dished out to her community daily with a main emphasis on Instagram. With her unique method of brand awareness marketing, quantity of posts and organic messaging, Lauren is able to tap into the all important “dreaming phase” of holiday planning.
When it comes to putting together social media campaign’s Lauren represents the needs of the client AND the needs of the influencers as she is equally accountable to both. She believes in the importance of education and continually pushes the boundaries in the exciting field of social media marketing.
A prolific figure in the tourism industry you can find Lauren hosting photo meet’s, wining and dining at industry lunches, presenting workshops and, of course, photographing the world.
Lauren is part of The Future of Creative Content panel and workshops, 1-5pm Friday August 26.