Sticks and Stones are content creators and creative curators. In six short years, Ainsley Hutchence and Sebastien Fougere have evolved from independent fashion designers and sales agents to creative directors and gunshot wedding superstars of the Internet.
Recognised for their distinct aesthetic, their website Sticks and Stones Mothership is widely acknowledged by the fashion industry as the go-to directory to search and scout photographers and models from around the World.
Starting her professional career working for her father as a software trainer and freelance kitchen designer, Ainsley tragically lost her Dad to cancer in 2008 which spurred her to reassess her career. A few months later a chance meeting with Sebastien turned into a whirlwind romance and formidable creative partnership. Joining forces creatively to start clothing like ‘Til Death Do Us Part’, Ainsley and Sebastien also created a magical new family unit with their kids Ula (10), Izzy (12) and Max (14).
Just one year after meeting, Ainsley and Sebastien’s fashion label evolved into Sticks & Stones Agency, a fashion sales agency representing 12 fashion brands in Queensland (Ksubi, Insight, One Teaspoon, Unif among others). Documenting their adventures on the road and sharing curated imagery saw the Sticks & Stones Instagram page gain traction. Ainsley and Sebastien started creating and sharing their original content, collaborating with friends and assembling local creative teams to make images that cut through homogeny. Eventually, brands and businesses began engaging the pair and Sticks & Stones fashion agency evolved into a creative one.
In July 2014 the new website, Sticks & Stones Mothership was born and within a month, Ainsley was receiving exclusive photography submissions from all over the World. Soon after, Ainsley decided to retire the sales aspect of the agency to focus full time on the evolution of Sticks & Stones Mothership. Fast forward to 2016 and Ainsley and Sebastien have found themselves in New York as ambassadors for fashion trade shows, invited for trips to Los Angeles and Nevada and producing fashion editorials for Australian and International brands.
Ainsley is part of the Volcom School of Cool panel and workshops, 1-5pm Friday August 26.